What if i told you it is the same parent company that owns Peak Milk and Three Crowns?
Unbelievable, right? Well, that’s the fact. You’ll confirm it yourself.
Like the example above, there are many brands that are seemingly competing in the same market, trying hard to get the attention of the same group of people, but are owned by the same companies.
This is the difference between a product and a brand.
Product: Product is the item produced by a company. It is what a consumer uses to fulfill a particular need. E.g. Laptop, phones, cars, books etc.
Brand: A brand is the name (including logos and anything that identifies the brand) under which a product is sold. E.g. HP is a brand of laptop, Samsung is a brand of phone, etc.
But why would a company have different brands producing the same type of product when they can just focus on one product and market the sh*t out of it?
The reason is simple: each brand, even though producing essentially the same kind of product, are targeted at different kinds of audiences.
Let’s take Peak and Three Crowns for example.
The legend is that Peak is of more quality than Three Crowns and hence pricier than Three Crowns. On the other hand, Three Crowns is touted by the company as being low in cholesterol.
Another example is Lexus and Toyota. These two brands of cars are owned by the same company (which you’ll get to know later in the post), but Lexus is the luxury division of the company.
Here’s a comprehensive list of brands owned by same companies.
Top Brands Owned by Same Companies
|1||FrieslandCampina||Milk||Peak, Three Crowns|
|2.||PZ Cussons||Vegetable oil||Mamador, King’s|
|4.||PZ Cussons||Milk||Olympic, Coast|
|5.||Transsion||Phones||Tecno, Infinix, Itel|
|8.||Volkswagen||Cars||Audi, Bugatti, Bentley, Porsche, Lamborghini, Volkswagen|
|9.||LVMH||Fashion items||Fendi, Louis Vuitton, Givenchy, Christian Dior|
|11.||BMW Group||Cars||BMW, Rolls-Royce|
|13.||Nissan||Cars||Nissan, Datsun, Infiniti|
These are some of the top brand that seem to be competing, but are owned by the same companies.
Again, most of these brands are not really competing; they are targeted at different levels of the same market. While Volkswagen produce cars under Audi and Porsche, you’d agree with me that Porsche and Audi are not targeted at the same audience.
P.S: This list is not exhaustive. I am very sure there are many more brands under the same company which we didn’t cover, help expand the list by listing such companies and their respective brands in the comment and we’ll update the list.
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Featured image source: Business Insider